8-hour Workshop · On-site · In-person
Design Principles
Overview
In this live full-day, in-person workshop, you'll learn how to craft and apply effective design principles that guide teams in making better design decisions. We'll explore how to define principles that foster clarity, consistency, and innovation, ensuring your team aligns around a shared design philosophy.
You'll leave with practical techniques for writing, validating, and integrating principles into your workflow—whether for a product team, design system, or personal practice.
Live, in-person workshop
On-site, wherever you are
One full day, or two half days
4 to 12 participants
Certificate of completion
Workshop alumni include designers & thought leaders from a wealth of fantastic companies.
Audience
This workshop is designed for companies looking to strengthen their design culture and decision-making frameworks. It's ideal for:
- Product & Design Teams – Establish a clear, shared foundation for design decisions.
- Design System Teams – Define guiding principles that ensure long-term consistency and scalability.
- Leadership & Stakeholders – Align cross-functional teams around a unified design philosophy.
Whether you're building a new design system, refining your product strategy, or seeking better alignment between teams, this workshop will provide the structure and tools to embed meaningful design principles into your company's workflow.
Presentation
Split Up
Full Group
Sharing Sessions
Kick-off
Introduction to Design Principles
Kick-off
Case Studies
Session 1
Case Study Deep-Dive
Session 1
Keywording & Heuristics
Session 1
"Should Be" Mapping
Session 1
Regrouping Keywords
Break or continue next day
Session 2
Recapping Session 1
Session 2
Revisit Case Studies
Session 2
The Chosen Ones
Session 2
Formulating Principles
Session 2
Your Principles, Your Practice
Wrap-Up
Q&A
Facilitator
With well over a decade of experience, Paul has been a steadfast advocate for design that genuinely cares about the human experience.
His journey has been marked by exciting collaborations with industry giants like Unity, GetYourGuide, Shopify, Coinbase, and many others, imparting invaluable insights that not only elevate his own design, but also empower and elevate designers of all levels to create meaningful experiences that truly resonate with users.
Paul van Oijen
Designer · Teacher · Public Speaker
Paul's workshop gave our team a clear, practical approach to design principles. Engaging, hands-on, and immediately useful in our work.
Allison Lee
Head of Design
Straightforward, transparent pricing
Before you pay a dime for the workshop, we schedule a 30-minute intro call to understand your team's needs and tailor the content accordingly. This ensures the session is as relevant and impactful as possible.
Travel Costs
The costs for travel are based on the distance between your location and that of your facilitator.
Workshop Location
Up to 8 partipants
Workshop cost
$2999 USD
Travel
Variable
Total
Starting from $2999 USD
Up to 16 partipants
Workshop cost
$4999 USD
Travel
Variable
Scale Discount
- $700 USD
Total
Starting from $4299 USD
Any questions in the room?
At this stage, you probably have a few questions. We welcome them! We're also more than happy to cover any questions in our intro call.
5 Continents
We've conducted workshops for teams across the globe and back, from foggy San Francisco to neon-lit Tokyo.
1000+ Participants
From groups as small as 4 to jam-packed conference rooms of 28 designers & thought leaders.
Countless Aha! Moments
Our workshops have helped hundreds of teams shift perspectives and make better product decisions.
Not the workshop you were looking for?
Check out some of our other rotational workshops.
Philosophical Foundations
Unlock the power of philosophy to build strong foundations for making product decisions that truly resonate.
